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SanDisk announces Ultra II 8GB, Extreme III 4GB SDHC  
Thursday, March 8, 2007 | by Rob Galbraith
SanDisk has announced two new SD memory cards: an Ultra II 8GB and Extreme III 4GB. Both cards are compatible with newer SD devices that adhere to the SDHC specification; both also include a SanDisk MicroMate USB 2.0 SD/SDHC reader.
 
The Ultra II 8GB SDHC is to ship in June 2007 at a manufacturer's suggested list price (MSRP) of US$239.99 in the U.S., while the Extreme III 4GB SDHC is slated for release in April 2007 at an MSRP of US$139.99 in the U.S.
 
sandisk_ultII_8gb_sdhc.jpg               sandisk_extIII_4gb_sdhc.jpg
 
 
More information is in the press releases below.
 
Press Release
SanDisk Unveils 8-Gigabyte SanDisk Ultra II SDHC Card for Fast
Performance and Large Storage in New Cameras
 
Cards Will Be Bundled With Free MicroMate USB 2.0 Reader
 
LAS VEGAS, NEVADA, Mar. 8, 2007 – SanDisk® Corporation (NASDAQ: SNDK) today introduced an 8-gigabyte (GB)1 SanDisk Ultra® II SD™ High Capacity (SDHC™) card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video2. The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.
 
The SanDisk Ultra II SDHC card features write speeds of 9 megabytes (MB) per second and read speeds of 10MB/sec.3 The cards are targeted at digital photography enthusiasts with 5 megapixel or higher resolution cameras or videographers with camcorders that require significantly faster flash storage cards. The card carries a Class 44 speed rating.
 
The SanDisk MicroMate™ USB 2.0 reader, which normally retails for $19.99, will be included with the 8GB SanDisk Ultra II SDHC card at no extra charge. SDHC cards require an SDHC-compatible reader to transfer images from card to computer, and the MicroMate readers work with both SDHC and SD cards.
“As new SDHC-compatible digital still cameras and camcorders arrive on the market with greater frequency, consumers should select a memory card that meets the demands of these devices,” said Anna Enerio, retail product marketing manager at SanDisk. “This combination of an 8GB SanDisk Ultra II SDHC card and a MicroMate reader gives consumers high capacity, proven performance and convenience at an exceptional value.”
 
The 8GB SanDisk Ultra II SDHC card adheres to the SD 2.00 specification, a new design that is required for cards and cameras to support capacities from 4GB to 32GB. The specification was developed by the SD Association, an industry standards board, which also defined three speed classes for speed and performance capabilities. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.
Though standard SD and SDHC cards look identical in size and shape, only SDHC-compatible cameras and devices can accept the new SDHC cards. SanDisk differentiates its new cards with the SDHC logo on the card and retail package.
 
Suggested Pricing and Availability

-
Capacities
US$
Euros, Ex VAT
Availability
SanDisk 8GB Ultra II SDHC Bundle with MicroMate SDHC/SD
8GB + MicroMate USB 2.0 Reader
$239.99
€121
June 2007

For additional information, please visit SanDisk’s website:
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half of its sales outside the U.S.
 
1 1 gigabyte (GB) = 1 billion bytes.
2 Based on SanDisk internal testing. 1 megabyte (MB) = 1 million bytes.
3 Approximations based on compressed JPEG images on a 5MP camera (pictures) and hours of Super Fine MPEG 4 video (320 x 240, 384 kbps video). Actual numbers may vary depending on camera model, resolution and compression.
4 The SDA speed class rating was developed to identify minimum data transfer and latency requirements for a host application, and is generally related to the emerging application of uninterrupted real-time video capture (from camcorders and cell phones) with an appropriately rated SD card. By contrast, SanDisk's own performance specifications apply to sequential write and read operations in non-real-time applications such as file transfers between a card and a computer or in digital cameras between the camera’s buffer and the card.
 
 

Press Release

SanDisk Introduces 4-Gigabyte SanDisk Extreme III Cards For
Next Generation Of High-Performance Digital Cameras
 
New Pro-Level Memory Cards In SDHC and Memory Stick PRO Duo Formats
Have Fast Read/Write Speeds, Store Thousands of Photos And Hours Of Video
 
LAS VEGAS, NEVADA, Mar. 8, 2007 – Ready for the newest digital still cameras and camcorders, SanDisk® Corporation (NASDAQ: SNDK) today expanded its award-winning SanDisk Extreme® III pro line with a 4-Gigabyte (GB)1 SDHC™ (SD High Capacity) Class 6 memory card and a 4-Gigabyte Memory Stick PRO Duo™ card. As an added bonus, the SDHC card will be packaged with a SanDisk MicroMate™ USB 2.0 Reader – a $20 value – so that users have a one-stop solution for capturing, storing and transferring their images.

The announcement was made at the Photo Marketing Association (PMA) show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.

A 4GB SanDisk Extreme III card can store more than 2,000 high-resolution pictures or up to 8 hours of MPEG 4 video2.

“The SanDisk Extreme III line has become a best-of-class standard for professional photographers who demand speed, durability and reliability,” said Tanya Chuang, SanDisk’s director of retail product marketing, global imaging market. “Now we’re raising the bar again with these new cards. And by including an SDHC-compatible reader with each SDHC card, we’re enabling users to easily transfer images from their cameras to their computers.”
Major camera manufacturers, including Canon, Nikon, Panasonic and Leica, have already shipped or announced a variety of pro-level digital still cameras that use the SDHC format, which is designed to allow for capacities greater than 2GB. Consumer-oriented digital still and video cameras that use standard SDHC cards have been available at retailers since last year. Devices must be SDHC compatible in order to work with SDHC memory cards.

SanDisk Extreme III cards have won accolades and awards worldwide since their introduction in 2004, and have been used by professional digital photographers from the Winter Olympics to the Sahara Desert. The SanDisk Extreme III 4GB SDHC card has a sequential read/write speed of 20 megabytes (MB) per second3, while the SanDisk Extreme III 4GB Memory Stick PRO Duo card has a sequential read/write speed of 18 MB per second. Both cards are designed for shooting in extreme temperatures (-13 to 185 degrees Fahrenheit or -25 to 85 degrees Celsius), high altitudes and other demanding situations.

SanDisk Extreme III SDHC cards have a speed rating of Class 6, the highest available, meaning that they have a minimum continuous data transfer rate of 6MB/second4. The speed rating system, adopted by the SD Association, is intended to help consumers select the right card for the desired application. It does not denote the fastest memory card.

Sony and SanDisk co-developed the Memory Stick PRO format, and SanDisk manufactures its own Memory Stick PRO Duo cards.

All SanDisk Extreme III cards offer ESP Technology to streamline data transfer, RescuePRO® software to recover accidentally deleted files and images, a dedicated technical support telephone hotline and a limited lifetime warranty.

SanDisk’s ultra-portable, high-performance MicroMate SDHC Reader, which normally retails for $19.99, meets the new SDA 2.0 specifications and can quickly move images from an SDHC card to a personal computer. It also reads standard SD as well as SDHC flash memory cards. The reader is being bundled with the 4GB SanDisk Extreme III SDHC card at no extra cost.

Suggested Pricing and Availability

-
Capacity
US$
Availability
SanDisk Extreme III SDHC Bundle
4GB + MicroMate USB 2.0 Reader
$139.99
April 2007
SanDisk Extreme III MSPD
4 GB
$179.99
April 2007

For additional information, please visit SanDisk’s website:
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half of its sales outside the U.S.
 
1 1 gigabyte (GB) = 1 billion bytes.
2 Based on SanDisk internal testing. 1 megabyte (MB) = 1 million bytes.
3 Approximations based on compressed JPEG images on a 5MP camera (pictures) and hours of Super Fine MPEG 4 video (320 x 240, 384 kbps video). Actual numbers may vary depending on camera model, resolution and compression.
4 The SDA speed class rating was developed to identify minimum data transfer and latency requirements for a host application, and is generally related to the emerging application of uninterrupted real-time video capture (from camcorders and cell phones) with an appropriately rated SD card. By contrast, SanDisk's own performance specifications apply to sequential write and read operations in non-real-time applications such as file transfers between a card and a computer or in digital cameras between the camera’s buffer and the card.
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