Canon U.S.A. Empowers professional photographers
Via Fast Wireless connectivity and Innovative Transfer Modes
The EOS-1D Mark IV, EOS 5D Mark II and EOS 7D Cameras Utilize New Canon WFT Units
To Help Professionals Deliver “The Shot”
LAKE SUCCESS, N.Y., January 7, 2009 – Canon U.S.A., Inc., a leader in digital imaging, is announcing a step forward in the digital integration of professional photography workflows with the introduction of three new Wireless File Transmitter units to accompany each of the Company’s three professional Digital SLR Camera models. The new WFT-E2 II A Wireless File Transmitter, WFT-E4 II A Wireless File Transmitter and WFT-E5A Wireless File Transmitter for the EOS-1D Mark IV, EOS 5D Mark II and EOS 7D, respectively, provide professional photographers with a range of innovative wireless connectivity options for all photographic disciplines.
For example, by coupling each compatible camera with one of the new WFT units, professionals can fire up to 10 cameras simultaneously with Canon’s new Camera Linking function, which is perfect for getting that split-second shot from multiple angles. The new WFT units also enable the roaming photojournalist or back-country nature photographer to geotag images easily through hard-wired or Bluetooth-connected GPS devices and append coordinates to the image’s EXIF data. Additionally, reliable file transfer options such as FTP Mode provide wedding and event photographers with the ability to send images in real-time to a computer for instant prints or projection onto event screens while allowing the photographer to operate wirelessly.
“The high-tech world of digital photography has presented professional photographers with new methods for image capture and delivery, streamlining workflows and providing digital delivery from across a room, or across the world. The level of connection and control offered by our new WFT units along with their enhanced ease-of-use will change the methods and speed by which professionals deliver images and conduct business,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.
802.11 a/b/g Compatible
All three new Canon WFT units provide a wide range of different wireless compatibility options, as well as a wired option to ensure the unit will sync into any professional workflow. For this new series of professional WFT units, Canon has added IEEE802.11a connectivity, the preferred wireless networking transmission method for commercial and corporate environments, offering reliable data transfer rates, strong resistance to electronic interference, and worldwide acceptance in heavy bandwidth environments, particularly within sporting arenas, entertainment venues and retail establishments.
WPS (Wi-Fi Protected Setup)
To help make connecting the WFT unit to a wireless network even easier than before, Canon has added a Wi-Fi Protected Setup (WPS) option for a one-touch connection to local wireless networks. This easy option helps ensure that photographers not familiar with wireless LAN setups can just touch a button on their WPS-compatible wireless router to connect it to their camera.
FTP transfer mode
The WFT units provide access to the camera from anywhere in the world via the internet as if it were an FTP site and can allow a photo editor download images with ease. Canon’s FTP connection is a direct file transfer mode that allows for the instant transfer of files across a local network or across the world via the internet. This is the connection of choice for many professional photographers looking to deliver their images with a wireless connection back to a computer as they are shot.
New WFT Server mode
The new WFT Server mode, previously called HTTP mode on legacy WFT units, allows up to three users to remotely connect to a camera via any standard Web browser for global access of images in real-time. Canon’s WFT Server mode allows for multiple connected users to download both images and video files from a camera, as well as view still images, see a remote live view of the camera’s rear LCD screen and remotely fire a camera all through the Web. The ability to initiate remote capture to a compatible personal computer while viewing the Live View display from either a computer terminal or mobile device such as a netbook, iPhone, or iPod Touch is an exciting and extremely useful feature that can be performed from within a local network or from across the globe over most web browsers. Multiple photo editors can now have instant access to a photographer’s images, or photographers can remotely control a camera and transfer images to a compatible computer from the comfort of their mobile devices.
“EOS Utility” mode
The EOS Utility mode, previously called PTP mode on legacy WFT units, provides full-camera control while remote shooting with a complete full Live View preview on-screen, allowing a photographer to see and shoot from a computer as if the camera were in-hand. EOS Utility mode is essentially a wireless version of a direct USB connection, and the ideal mode for a commercial or portrait studio that needs full camera control and instant feedback across a local network.
New Camera Linking function
The new Camera Linking function enables photographers to link up to 10 “slave” cameras wirelessly to one “master” camera and fire all eleven cameras simultaneously for multiple images from various vantage points. Imagine being able to capture the crowd’s reaction while shooting the play on the field, or having a camera capture the view from the stage while shooting the event from the pit; with Canon’s new easy camera linking function the way a moment is preserved may never be the same. Each linked camera must be equipped with a compatible WFT unit.
USB Host function
While each Canon camera has a small USB port, the WFT unit includes a USB Host port, allowing photographers to connect large capacity storage devices or GPS units directly to the camera for maximum storage capacity or geotagging images. This allows for a huge amount of storage possibilities, as well as allowing for coordinate data input on image files. The new WFT unit is now also compatible with Canon Bluetooth unit BU-30, allowing Bluetooth compatible GPS devices to connect and append information to images wirelessly. This allows the photographer to be completely free of wires while shooting and still tag GPS coordinates to images.
New Media Server function
With the WFT-E5A’s new Media Server function, EOS 7D photographers can wirelessly transfer and display images on DLNA (Digital Living Network Alliance) -compatible televisions and photo frames, ideal for photo presentations and workshops. This feature is available exclusively with the WFT-E5A Wireless File Transmitter.
Pricing and Availability
The Canon WFT-E4 II A Wireless File Transmitter and WFT-E5A Wireless File Transmitter are currently available and sell at an estimated retail price of $699.99[i] each. The WFT-E2 II A Wireless File Transmitter is scheduled to be available in the first quarter of 2010, price to be determined.
Canon Digital Learning Center
Online visitors and Web surfers are encouraged to browse the Canon Digital Learning Center and take advantage of the various educational resources that Canon has to offer for novices and advanced photographers alike. The Canon Digital Learning Center provides a schedule for a wide variety of Live Learning classes across the country with renowned photographers as well as online resources and tips. The site also features online tutorials for beginners and professionals to learn their way around a digital SLR camera and inkjet printer and unlock the full creative control of digital photography. To learn more about each program and register, please visit: www.usa.canon.com/canonlivelearning
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number four in the computer industry on Fortune Magazine's World’s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.