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Olympus announces VF-3 Electronic Viewfinder, will ship E-PL3 in September  
Wednesday, July 27, 2011 | by Rob Galbraith
Olympus has announced that the E-PL3 will ship in September at an estimated street price of US$699.99 in the U.S. and CDN$699.99 in Canada. That price includes either the M. Zuiko Digital ED 14-42mm f3.5-5.6 or M. Zuiko Digital ED 17mm f2.8 lenses and a choice of black, white, red or silver body colours. The company has also set US$179.99/CDN$179.99 as the price for the new VF-3 Electronic Viewfinder, which offers 100% coverage, can be angled upwards up to 90 degrees and is compatible with PEN series cameras that have an accessory port.

More information is in the press release below.

Press Release

SWING INTO ACTION! OLYMPUS UNLEASHES THE HIGHLY ANTICIPATED PEN E-PL3 CAMERA FEATURING TILTING LCD AND THE NEW VF-3 ELECTRONIC VIEWFINDER
 
Price and Availability Announced for Compact PEN E-PL3 Camera that Delivers Maximum Flexibility, Innovation and Amazing Image Quality for All;
New Accessory Viewfinder Expands Your Point of View
 
CENTER VALLEY, Pa., July 27, 2011 – Imaging enthusiasts will rejoice knowing that they can finally get their hands on the desirable Olympus PEN E-PL3 – a powerful camera designed for photographers craving a portable camera with pro quality and point-and-shoot simplicity. The PEN E-PL3 is an interchangeable lens camera offering a sleek, metal body packed with versatile controls and lenses with professional image quality.
 
Available in September, the Olympus PEN E-PL3 will be sold at the affordable price of $699.99 and will deliver amazing image quality and lightning fast speed for brilliant still images and high-definition (HD) video. It will ship bundled with either a wide-angle zoom M.Zuiko 14-42mm lens (28mm-84mm equivalent), optimized for fast autofocus (AF) and silent AF operation, or the M. Zuiko 17mm ultra-compact and portable wide-angle pancake lens (34mm equivalent).
 
The PEN E-PL3 is a member of the Olympus PEN family of compact system cameras that also includes the new E-P3 and E-PM1. Designed to help innovation seekers capture and share their unique visions, the Olympus PEN E-PL3 combines pro quality with the portability of a point-and-shoot and features found on bulkier DSLR-type cameras.
 
Olympus also expands the power of its PEN Micro Four Thirds system family today with the introduction of the compact VF-3 Electronic Viewfinder. Attractively priced at $179.99, the VF-3 easily attaches to Olympus PEN models with an accessory port, as well as the Olympus XZ-1 for eye-level convenience.
 
Packs a Powerful Punch in a Small Package
The E-PL3 offers something for everyone. Packed with the technology and image quality normally found in a DSLR, it is the size of a small, portable point-and-shoot camera and can easily travel with you. Its 3-inch, tilting high-resolution LCD screen helps you see high above the crowd to capture amazing stills and HD video of live performances, sports events and more. Easily move to eye-level to capture superb detail of children at play or even lower to the ground to record baby’s first steps or a pet soundly sleeping. Never worry about missing a spontaneous moment because the E-PL3 shoots at 5 frames per second.
 
Offering the versatility of interchangeable lenses, excellent quality low-light shooting thanks to the camera’s AF Illuminator, a high ISO of up to 12,800, with a blazing fast autofocus system, a 12.3-megapixel Live MOS Image Sensor and TruePic™ VI Image Processor, the Olympus PEN E-PL3 becomes the ultimate travel companion. Discretely document all of the colour and pageantry of the city, even in low-light, as you make your way to your next destination.
 
Staying in for a more relaxed evening at home? Tech-enthusiasts will want to keep the E-PL3 ready by their side to capture friends and family, while showcasing their creativity. Easy-to-use technologies like in-camera Art Filters and image effects empower users to apply their unique artistic vision to images and videos so they can easily share professional-quality creations. Accessing all of the camera’s options is quick and easy with a new intuitive interface.
 
See the World through Your Own Eye
The VF-3 is perfect for photographers who like the option of holding the camera up to their eye to compose. With 100-percent field-of-view, none of the recordable subject area is cropped, making composition with the VF-3 easy and accurate. The magnification and built-in diopter adjustment of the VF-3 allow for easy viewing. The VF-3 can be rotated up to 90-degrees to accommodate more obscure shooting angles for additional creative control. Furthermore, if you are the kind of person who likes to tweak the settings on your TV, you will love the ability to adjust the brightness and colour temperature to your own particular tastes.
 
Availability
The Olympus PEN E-PL3 kit will be available in black, white, red and silver, starting in September 2011. The kit includes the PEN E-PL3 body, lens, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.
 
The updated Olympus Viewer 2 software is included with all new Olympus PEN cameras. The software helps users edit and organize photos and play back AVCHD video. Olympus Viewer 2 also enables users to experience new functions, including the application of new art filters, effects and variations.
 
Canadian Pricing / Product Configurations
Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom or 17mm Lens Canadian Estimated Street Price: $699.99
 
Olympus VF-3 Electronic Viewfinder Canadian Estimated Street Price: $179.99
 
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
 
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:
  • Digital Cameras
  • Professional and Interchangeable Lens System Cameras
  • Related Underwater Products and Accessories
  • Digital and Microcassette Recorders
  • Digital Media
  • Binoculars
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympuscanada.com.
 
*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in Canada and/or other countries.
© 2011 Olympus Imaging America Inc.

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