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DayMen Group acquires Joby  
Friday, August 26, 2011 | by Rob Galbraith
DayMen Group, the parent company of Lowepro and a distributor of numerous photography products, has announced a deal to buy Joby, makers of the Gorillapod line of flexible-leg tripods and other accessories. DayMen has been Joby's distributor in Canada and Australia since 2007 and 2008, respectively.

Clingy: The Gorillapod SLR Zoom, in action. Click to enlarge (Photo courtesy Joby)

More information is in the press release below.

Press Release

DayMen Group announces agreement to acquire JOBY, Inc.
 
For Immediate Release
August 26, 2011
 
Petaluma, CA – DayMen Group, manufacturer and leading distributor of high-quality imaging, laptop and other electronic protective accessory brands, is pleased to announce it has reached an agreement to acquire JOBY.
 
JOBY is the San Francisco-based manufacturer of iconic photo, mobile and lighting products that inspire the creative and active lifestyle, including the award-winning GorillaPod line of flexible tripods.

“DayMen will bring its extensive distribution network and our history of building great brands to the JOBY line of products,” said Gil Roberts, DayMen CEO. “DayMen and JOBY are built on a shared passion for creativity, superior functionality and constant innovation. Together, we can accelerate the growth of our business and build the global presence of our Lowepro, Acme Made and JOBY brands, as well as the many outstanding third-party brands we distribute around the world.”
 
DayMen has been distributing JOBY in Canada since 2007 and Australia since 2008. Since it was founded over six years ago, JOBY has grown from a start-up to a company with distribution in over 65 countries.
 
Forrest Baringer-Jones, JOBY CEO said, “When we introduced our best-selling GorillaPod for sale in 2006 we were able to redefine the way photographers capture images. Since then, we’ve developed a number of great products to thrill our customers including new lines related to lighting and mobile accessories. The acquisition by DayMen gives JOBY a great opportunity to expand both our distribution network and our product line.”
 
“I am incredibly proud of the team we have built, the products we have developed, and the customer and distributor relationships we have forged,” said JoeBen Bevirt, JOBY’s founder. “I am excited for the tremendous opportunity DayMen has provided for JOBY to continue to grow.”
 
High Resolution images of DayMen and JOBY products and logos available at: http://www.daymen.com/News/mediakit.html
 
About DayMen:
Since its inception in 1981, The DayMen Group has enjoyed an exceptional reputation in the photographic and consumer electronics industry as an innovative manufacturer and distributor of high quality imaging products and accessories from Lowepro, Acme Made and other third-party brands. Based in Petaluma, CA, DayMen Group is owned by private equity firm Brockway Moran & Partners.
 
About JOBY
JOBY creates iconic, award-winning photo, mobile and lighting products that inspire the creative and active lifestyle. We believe great design starts with a user-centric approach, is functional yet playful, and enhances people’s lives. Founded in 2005 with the introduction of the industry-defining and best-selling GorillaPod, JOBY is a global company headquartered in San Francisco, CA with offices in Geneva

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