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Nikon Canada drops price on D100  
Monday, March 17, 2003 | by Rob Galbraith

Late last week Nikon Canada began informing dealers of a price drop for the D100 that moves its street price much closer to that of Canon's recently-announced EOS 10D. Mary Mulder, National Sales Manager for Nikon Canada, indicates that while dealers ultimately decide what to charge for the products they sell, she anticipates the selling price of a D100 kit to settle out at around CDN$2749, or about CDN$250 more than an EOS 10D kit.

Note: Look for the actual selling price, and the price difference between the Nikon and Canon models, to vary somewhat across Canada; always check with your local dealer to determine the exact price you can expect to pay for either the D100 or the 10D.

Both manufacturers sell their midrange digital SLR models in Canada with a battery, single-slot charger, strap, browsing/editing software and a small complement of cables. Prior to Nikon Canada's pricing adjustment, a quick survey of two Canadian dealers revealed a gap of about CDN$750 between the D100 and its less expensive new competitor from Canon.

Representatives from Nikon in both the US and Europe indicate that the official price for the D100 has not been changed in their respective regions in wake of the release of the EOS 10D, though Nikon organizations within individual countries in Europe are free to adjust the price they charge dealers for the D100 without requiring the consent of Nikon Europe.

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