TV stations in the U.S. recently began airing a Canon EOS Rebel XSi commercial with a twist: the majority of the 30 second spot was shot with multiple EOS-1D Mark III cameras for a powerful visual effect when the photos - shot simultaneously from different angles by ten different photographers - are sequenced together.
The advertisement, entitled
Journey and assembled from about 70,000 still photo frames captured during its production, is showing now on both network and cable in the U.S. With Canon USA's permission, we're hosting the commercial below. A video highlighting the making of
Journey is here.
Kick Off: Most of the advertisement
Journey was shot by ten still photographers using the Canon EOS-1D Mark III (Video courtesy Canon)
Update, May 23, 2008: Several dozen readers have written to suggest it's curious that a commercial for Canon's EOS Rebel XSi would feature photos shot with the EOS-1D Mark III, a fact that's not mentioned in the commercial itself.