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Mamiya, Phase One unveil co-developed medium format system  
Tuesday, March 18, 2008 | by Rob Galbraith
New Medium: The Phase One 645 Camera, also to be sold as the Mamiya 645 AFDIII. Click to enlarge (Photo courtesy Phase One)
Last fall, Mamiya Digital Imaging and Phase One announced they were working together on a new medium format camera system.

Now, they're releasing more information about the new model, which will be co-branded the Mamiya 645AFDIII and the Phase One 645 Camera and sold by each company under their respective brand name.

Full details about the camera's features, specifications and price are to be revealed closer to the date that shipments begin. That's expected in the second quarter of 2008.

More information is in the press releases below.


Press Release

Phase One and Mamiya Digital Imaging Introduce the World’s
Most Flexible Open Medium Format Digital Camera Platform

Platform designed for more flexibility, higher quality system options

PHOTO IMAGING EXPO, TOKYO, 19 March 2008 — Phase One A/S and Mamiya Digital Imaging Co., Ltd. today unveiled the world’s most flexible, open medium format digital camera platform. Known as the Phase One 645 Camera or the Mamiya 645AFDIII, the co-developed platform will be sold exclusively by Phase One and Mamiya respectively.

The camera platform answers the calls of professional photographers for a modular system that offers unprecedented feature combinations, and most significantly the freedom to choose individual components from an open platform to best serve their working needs.

Designed to accept all quality digital camera backs, the camera platform is also open for traditional film operation. It offers the widest choice of high-end lenses, including the complete Mamiya 645 lens range, the new 28mm aspherical and D series lenses, as well as Hasselblad V-lenses and Pentacon Six lenses. It is designed to achieve shutter speeds from 1/4000 sec. to 60 min. The camera features an ergonomic molded grip and provides direct control of critical camera settings using manual dials -- both of which are essential elements for the professional photographer engaged in day-long hand-held shooting sessions.

“Phase One and Mamiya have taken the first step in delivering a unique approach to designing camera systems,” said Henrik Håkonsson, CEO of Phase One. “We believe that equipment interoperability and personal choice are integral values in realizing the highest quality imaging results. Furthermore we have invested heavily in optimizing all elements of the camera systems reliability to maximize the photographers’ time for shooting extraordinary images.”

“Mamiya and Phase One are consolidating our expertise and fulfilling our ambitions to provide the products desired by our customers,” said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. “We will continue to cooperate and work hard to ensure that future camera systems are limited only by the imagination and desires of the artists that use them.”

Pricing and Availability
The first pre-production units will be demonstrated this week at the Photo Imaging Expo. Full technical details, including system component options will be provided at the start of volume production shipments, expected in QY2. For more information about ordering the camera platforms, please contact sales at www.phaseone.com and www.mamiya.co.jp.

About Mamiya Digital Imaging
Mamiya Digital Imaging is the digital successor to the reputable Mamiya brand, an innovative company fresh with enthusiasm and dedicated to continuing a legacy of excellence. Mamiya has consistently been a fore-runner in medium format camera design, and Mamiya lenses, manufactured following a tradition of precision and quality, are celebrated world-wide. For the Professional Photographer, it is the ultimate brand in photographic equipment.
Mamiya Digital Imaging is headquartered in Tokyo with two factories in Japan, and has distributors in more than 100 countries.
For more information about products, visit the Mamiya homepage on www.mamiya.co.jp

About Phase One
Phase One is a leading provider of digital image capture and work flow management technology. The Phase One Camera offers open platform flexibility. Phase One P+ Series digital backs open new possibilities, putting the focus back on the moment of capture. Phase One Capture One software helps streamline the capture and post-production process. Supporting DSLR, medium- and large-format photographic equipment, Phase One products are renowned for their superior quality, flexibility and speed — enabling pro photographers to realize their most subtle and most complex visions without compromise.
Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.

For more information about the products, visit the Phase One web site on www.phaseone.com.

Phase One and Capture One are registered trademarks of Phase One A/S.
All other brand or product names are trademarks or registered trademarks of their respective holders.



Press Release

Mamiya Announces New 645AFDIII

Elmsford NY, March 19, 2008 -- Mamiya has announced an exciting new addition to their professional line of medium format film/digital cameras – the Mamiya 645AFDIII.

“The Mamiya 6454AFDIII builds upon the Mamiya 645AFDII’s success,” states Jeff Karp, Mamiya Marketing Product Manager. “The enhancements in the 645AFDIII camera take us to an even higher level of compatibility and performance with digital backs and lenses.”

The 645AFDIII’s updated intercommunication protocol MSCE (Mamiya Serial Communication for External), provides increased information transfer between the digital back and the camera body, making data transfer fast and reliable.

The Mamiya 645AFDIII employs a new, powerful and silent coreless motor that makes auto focusing faster and quieter than ever before. To further improve focusing control, the focusing point is user-selectable and can be positioned in the center, right or left side of the screen or set on “auto” to let the camera select the focus point.

The new Sekor AF 80mm f/2.8D lens introduced with the 645AFDIII is equipped with an auto/manual focus switch ring that allows fast one-touch selection of auto or manual focus mode. Consistent with all new lenses being developed for the D range, the new 80mm lens contains a 16bit CPU. The 16bit CPU is advantageous for easier firmware upgrading, finer lens characteristic correction and faster, more reliable communication between the lens and the camera body.

The Sekor AF 80mm f/2.8D has a lens barrel cover made of turned aluminum treated with black alumite, replacing the former lens' black polycarbonate plastic cover. This gives the lens a better appearance and texture and adds to its professional feel.

For film use, the new AFDIII with HM402 Film Back employs a powerful coreless motor and achieves a winding speed of 2 frames per second when used in conjunction with the 645AFDIII (instead of 1.2fps with Film back HM401 on the AFDII). In addition to exposure mode, aperture value, shutter speed, exposure compensation value, bracketing position, metering mode, etc., the focal length of the lens in use can now be imprinted on the film edge.

In response to requests from customers for compatibility with rechargeable batteries, the 645AFDIII can also accept nickel-metal hydride AA batteries in addition to the alkaline or lithium AA batteries. The 645AFDIII also allows photographers to select 2nd curtain flash synchronization for creating unique flash photography.

Thanks to Mamiya’s continuing open platform policy, the 645AFDIII is also compatible with digital backs from other makers such as Leaf and Phase One.

The Mamiya 645AFDIII will be available June 2008.

Mamiya Sekor AF 80mm f/2.8 D Lens w/Hood

COMPATIBILITY: 645AFDII/645AFD III cameras and ZD camera, but not with the previous 645AF and 645AFD models.

SPECIFICATIONS:
Dimensions (L x D): 2 x 3.2 inches (51 x 81mm)
Weight: 11.3 oz. (320g)


Revision History
March 19, 2008: Added Mamiya press release

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