Camera Bits, maker of the Photo Mechanic image browser, today announced a technology for tracking photo usage.
Dubbed Here I Am, a press release states that by using "a unique mixture of peer-to-peer (P2P) and anti-virus technologies, photos can be embedded with a small program that will track the usage of the photo. The photo will then report statistics back to its creator about who is using the photo and how the photo is being used."
The technology, which is now in beta testing, has already been employed by Michael Jackson's legal team to track guests visiting the Neverland Valley Ranch.
Dennis Walker, President of Camera Bits and a one-time dancer in Jackson's breakthrough Thriller video, says the pop star's lawyers have found Here I Am's Big Brother tracking software to be an invaluable part of their case preparation.
More details are to be released on the Camera Bits web site on the day after April 1st.
Update, April 2, 2005: Yes, this was an April Fool's Day prank by Camera Bits, and yes, our staff writer "Umberto Galberini" was in on it!