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| Paul C. Buff lowers White Lightning prices |
| Tuesday, April 6, 2010 | by Rob Galbraith |
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Lighting maker Paul C. Buff has lowered the prices of its White Lightning series of monolights by as much as US$119.05, starting immediately. The reduction brings the cost of the 1320ws X-Series X3200 monolight down to US$549.95, from US$669 previously, with smaller price drops taking effect on the 660ws X1600 and 330ws X800 as well.
A notice on the White Lightning website, reproduced below, outlines the changes.
The move comes as Paul C. Buff begins shipments of the Einstein 640, a new monolight that is likely to reduce demand for their White Lightning series going forward.
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